Performz Lab · Workshop #01
How online advertising really works.
A free, hands-on workshop to understand what happens between “I spend 100 dirhams” and “a customer calls me”. With a real campaign broken down live.
Save my free seat- Date
- Late November 2026, exact date coming soon
- Venue
- OTAF Space, Fès
- Price
- Free
- Language
- Darija, technical terms in English
Program
What you’ll understand.
- 01
The auction
How Google decides which ad shows, and how much you pay for it.
- 02
The channels
Google, Bing, Meta, TikTok: which channel for which goal.
- 03
The settings that matter
Targeting, budget, bidding: the difference between wasting and winning.
- 04
Tracking
Knowing which ad actually makes you money.
- 05
Live
A real campaign broken down, from click to sale.
You leave with a simple checklist to launch (or fix) your first campaign.
Who it’s for
Made for people who want to understand before they spend.
- Professionals and freelancers: doctors, architects, shop owners
- Digital marketing beginners
- OTAF Space teams and members
- Anyone curious about how ads work
Save your seat
It’s free. We’ll send you the date and details on WhatsApp.
Frequently asked questions
Is it really free?
Yes, 100%. Seats are limited by the size of the room.
Do I need any background?
None. We start from zero, and advanced folks still leave with new ideas.
What language?
Darija, with technical terms in English, the way they’re used day to day.
What’s the exact date?
It will be announced very soon. Sign up to be the first to know.